Swedish disruptive tech startup Amuse today announces that will.i.am, creative innovator, entrepreneur, seven-time Grammy Award winner and front man for the Black Eyed Peas, joins the company as a co-founder.
“This is the next logical step for the music industry and gives every music-preneur full control of every aspect of their own artistic career”, says will.i.am, and continues: “It all comes down to full transparency where the artist keeps control over their own material and also has full access to all information of their listeners and fans”. “Amuse has been developed by artists for artists and takes full advantage of today’s technology”, will.i.am concludes.
The Amuse team is thrilled to have will.i.am on board and Amuse CEO Diego Farias says: “will.i.am brings a level of creativity, expertise and contacts in the business that few other could offer. It’s finally time for the music industry to catch up and become as mobile as the music consumers already are. We have a great opportunity to really make a difference for aspiring musicians out there and help more fantastic music to reach out to an audience.”
Amuse offers a 100% free app that anyone can use to publish and keep track of the music on a number of digital platforms. By analyzing data around the music consumption of artist published through the app, Amuse finds interesting and upcoming artists that otherwise can be very difficult to discover. Amuse then offers a partnership and help the selected artists to take the next step in their careers. Signed artists gets a license deal and always keeps ownership of their work.