A send-up of advertising and consumer culture, Big Data’s video for the infectious track, “Dangerous (feat. Joywave),” premieres with Fast Company. Piggybacking on the song’s breakneck rise to #1 on HypeMachine and the success of its interactive experience, Facehawk, Big Data’s latest upload continues to push boundaries with a critique of the American marketing machine, embedded in a faux-commercial for Big Data Shoes. The track itself is a slice of paranoid electronic pop about the dangers of online voyeurism in our digital age. 

“Dangerous (feat. Joywave)” is in rotation at influential LA radio stations KCRW and KROQ, as well as on SiriusXM’s Alt Nation, and features on ESPN’s Sportscenter, ABC’s Trophy Wife, The CW’s The Originals, and CBS’s The Big Bang Theory.
 

Alan Wilkis, the mastermind behind Big Data, worked with directors, Brandon LaGanke and John Carlucci of GHOST+COW, to write and develop the story for the video. Wilkis explains the underlying concept:

The video follows the launch of a fictional sneaker by Big Data Shoes, from its initial conception and testing, through its marketing phase, to the actual TV commercials advertising the sneaker, and cutting back and forth seamlessly between each world. The central twist is that the lifestyle being marketed along with the Big Data Shoe is one of pure evil – the shoe subconsciously encourages its wearers to head-butt unsuspecting victims, causing their brains to explode in a Scanners-style orgy of blood and guts.

The video was shot on location in NYC with a combined cast & crew of 50+ people. Legendary footwear company, Steve Madden, kindly designed and supplied the stylish Big Data Shoes featured in the video.

“Dangerous (feat. Joywave)” may be the first you’re hearing of Big Data, but it certainly won’t be the last.  More Information at: http://bigdata.fm/ and https://www.facebook.com/bigdatabigdata